Sunny new packages for tanning products

California suntans are an American legend. That's why California Tan, a leading manufacturer and marketer of professional salon suntan lotion products, wanted a bottle that could create a dazzling, new visibility for its latest product line, Cypher™, on retail store shelves.

The company asked TricorBraun (www.tricorbraun.com) for help. The new bottle, which began as a drawing in the sketch book of Carin Castelnuovo-Tedesco, California Tan's vp of creative services, was handed off to TricorBraun's design and engineering department. After several months of collaboration, the two companies came up with the “cobra” bottle design for Cypher. TricorBraun sourced seven custom-designed components from international suppliers to assemble the final package. “It was important that all of these parts come as tightly put together as possible,” says Castelnuovo-Tedesco. “We didn't want to hand over a bunch of little pieces to our filling supplier.”

TricorBraun worked with California Tan's quality-control division to have the container parts delivered in an efficient way to meet the company's shipping deadlines. The results include luxurious jewel-toned containers in a twist-shape, with metallic accents and azure blue, teal green and lilac color schemes for the different product varieties.