Starbucks ice cream debuts in canisters

January 30, 2014

1 Min Read
Starbucks ice cream debuts in canisters

Unilever, Englewood Cliffs, NJ, and Starbucks Coffee Co., Seattle, join forces to deliver indulgent ice cream to consumers across the U.S. Launched in March, the super-premium ice cream line was inspired by some of consumers' favorite Starbucks beverages. Flavors include Caramel Macchiato, Mocha Frappuccino®, Java Chip Frappuccino® and Coffee. The ice cream is rolling into grocery stores nationwide, as well as in convenience stores and other mass retailers. Made with quality, all-natural ingredients, the ice cream is packaged in SBS pint containers featuring a packaging design created by Starbucks' Design Studio. The container graphics mirror that of the iconic Starbucks coffee cup served at more than 11,500 Starbucks stores in the U.S. The 100-percent-recycled paperboard pints are PE-coated two-sides and are topped with SBS-laminated overlids. Both are made by Huhtamaki Consumer Packaging (www.us.huhtamaki.com). Priced at $3.99, the pint cartons and lids are offset-printed in three or four colors with graphics replicating those found at Starbucks coffee shops. Novelty ice cream bars are available at C-stores for $2.49 each. Single-serve cups (3.6 oz) are $1.29 each.



Sign up for the Packaging Digest News & Insights newsletter.

You May Also Like