Sara Lee Teams with Godiva for Gourmet Coffee Line

Sara Lee Corporation announced today an exciting new partnership for its SENSEO(R) Gourmet Coffee brand with Godiva Chocolatier(R), known for its high level of craftsmanship and Belgian heritage. The new launch introduces an indulgent line of gourmet flavored coffees to be distributed through national mass market retailers, supermarkets and online retailers. The new line of Godiva Single Serve Coffee Pods combines the bold taste of expertly blended and roasted SENSEO coffee with rich, luxurious Godiva flavors.

SENSEO, the global leader in the single-serve coffee segment, uses pre-measured pods to conveniently brew a delicious cup of gourmet coffee in under a minute, without the mess and hassle of handling coffee grounds. The new Godiva Single Serve Coffee Pods offer the same convenience and superior taste that SENSEO coffee fans have come to admire, in the standout flavors Creme Brulee and Chocolate Creme. Perfect for an everyday indulgence, the new line offers consumers the luxury of a delicious gourmet coffee
experience at the press of a button.

"The expert blends of SENSEO coffee paired with Godiva's rich taste is sure to create a new coffee sensation, hitting all of the senses with its unique taste and aroma," said John Risley, Director, Marketing, SENSEO. "Both bold and sweet, the new line will turn the average coffee break into a tempting luxury experience. This partnership brings together the best of both worlds - the excellence and finest quality of ingredients from Godiva
Chocolatier and the ultimate convenience and smooth blends of SENSEO."

"SENSEO is a natural partner for Godiva, offering a premium product in America's leading single serve coffee format," said June M. Archer, Senior Vice President, Global Business Development and Licensing, Godiva Chocolatier. "We are proud of the close collaboration with SENSEO and our new, indulgent coffee blends which are a great addition to our licensed products portfolio."

Made from 100 percent premium Arabica coffee beans, Godiva Creme Brulee and Chocolate Creme Coffees have a smooth full-bodied roast that can be enjoyed any time of the day. Sold in packages of 16 pods, the coffees will range in price from $5.49 to $6.49 per package. SENSEO gourmet coffee is currently available in 14 SENSEO brand varieties, in addition to the two new delicious Godiva flavors, and can be purchased at supermarkets, mass market retailers nationwide and online at http://www.senseostore.com and http://www.amazon.com.