Milk carton is easy to use

A new milk carton that Germany's Milch-Union Hocheifel eG milk company introduced last October is now entering global distribution. Europe's leading producer of UHT milk and milk products for four decades, the company has been using the Tetra Brik® Edge™ 1,000-mL carton from Tetra Pak Inc. (www.tetrapak.com). The package is currently being distributed by German discounters Aldi and Lidl, as well as other European retailers. “With its distinctive look and consumer usability, Tetra Brik Edge is the perfect carton from a consumer's perspective and, for dairies, it is highly efficient in terms of production and distribution costs,” says Winfried Meier, director of sales and marketing, Milch-Union Hocheifel eG.

Tetra Pak tested and developed the new carton according to the internationally renowned methodology of the Swedish Rheumatic Association (SRA). The Tetra Brik Edge was designated 'Package of the Year' by the SRA. “Tetra Brik Edge is so user-friendly that even consumers with hand disabilities found it easy to handle, open and pour,” says Leif Hansson, development manager, SRA.

The 34-mm-dia SimplyTwist™ screw cap on the Tetra Brik Edge is easy to open, pour and reseal. The large closure is also suitable for smooth pouring. Tetra Brik Edge is produced at a capacity of 7,000 cartons/hr on the Tetra Pak C3/Flex XH packaging line.