Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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Four paperboard packaging trends emerged during the recent judging of the annual North American Paperboard Packaging Competition, organized and managed by the Paperboard Packaging Council.


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To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead.


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In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves.


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The top three winners in the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Package Awards competition use package-design ingenuity, engineering skill and materials savvy to address consumer needs, product protecti


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Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs.


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A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from


Article

The potential of the Internet of Things (IoT) has been examined extensively for commercial, industrial and even home applications. It’s time to consider more possibilities for packaging than what we’ve already seen.

4 new consumer sustainability trends and their packaging implications

Article

In our digitalized world, how is people’s relationship with physical things—“stuff”—changing and why? And what opportunities does this mean for packaging?


Article

The growing popularity of clamp-truck handling in supply chain operations can reduce labor and help accelerate product distribution, but it can also apply extreme horizontal forces on your products’ packaging.


Article

With improved customer experience in mind, packaging designers today are focusing on functionality in a variety of product categories.


Article

Over-the-counter medicine depends as heavily as any other consumer product on packaging shelf appeal.


Article

A lot of excitement revolves around optimizing packaging for ecommerce. But what about optimizing products?


Article

One major investor, Suntory, is using a 30% bio-based PET water bottle as it pursues the development of a 100% bio-based bottle.


Article

Sustainability, ecommerce, flexible packaging, and plastic packaging advancements and waste challenges continue to capture the attention of packaging professionals, as the list of top articles on PackagingDigest.com from March


Four paperboard packaging trends emerged during the recent judging of the annual North American Paperboard Packaging Competition, organized and managed by the Paperboard Packaging Council. This year’s winners will be announced at PPC’s upcoming...


To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead. And sauces in a pouch make it super convenient for cooks to prepare their favorite skillet meals. But we were...


In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves. The psychology of color, as it relates to persuasion in marketing and branding, is one of the...


The top three winners in the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Package Awards competition use package-design ingenuity, engineering skill and materials savvy to address consumer needs, product protection and environmental...


Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs. Our list of top articles on PackagingDigest.com in May 2018, based on page views, showcases...


A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from the last two months...


The potential of the Internet of Things (IoT) has been examined extensively for commercial, industrial and even home applications. It’s time to consider more possibilities for packaging than what we’ve already seen.

So far, smart packaging...


By Walter Peterson and Robert Lilienfeld

When it comes to an ecommerce package that is “more sustainable,” we’ve heard some people recently suggest eliminating the primary package altogether and moving to a generic shipper. Their argument is...

4 new consumer sustainability trends and their packaging implications

In our digitalized world, how is people’s relationship with physical things—“stuff”—changing and why? And what opportunities does this mean for packaging? “Explorer” Sharon Greene of Alice Labs answers these questions as she explains four new...


The growing popularity of clamp-truck handling in supply chain operations can reduce labor and help accelerate product distribution, but it can also apply extreme horizontal forces on your products’ packaging. Is your packaging designed for clamp...


With improved customer experience in mind, packaging designers today are focusing on functionality in a variety of product categories. Packaging design trends and new technologies for foods, beverages and cannabis were the top articles on...


Over-the-counter medicine depends as heavily as any other consumer product on packaging shelf appeal. In a sense, on-package communication is even more important for OTC products than for foods or beverages, because taste rarely enters into the...


A lot of excitement revolves around optimizing packaging for ecommerce. But what about optimizing products? Nick Gunia, co-founder/CEO of Cleanyst, intends to do just that with his new reusable packaging platform for personal care and cleaning...


One major investor, Suntory, is using a 30% bio-based PET water bottle as it pursues the development of a 100% bio-based bottle.

Sustainability is on-point for brand owners and packaging vendors including in plastics markets where...


Sustainability, ecommerce, flexible packaging, and plastic packaging advancements and waste challenges continue to capture the attention of packaging professionals, as the list of top articles on PackagingDigest.com from March 2018 clearly shows....


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Wednesday, October 31, 2018 to Thursday, November 1, 2018

MD&M Minneapolis 2018 features an expanded conference, sessions on the expo floor, networking activities and expert-led Innovation Tours.

Wednesday, October 31, 2018 to Thursday, November 1, 2018

Back for its 15th year, MinnPack 2018 brings you the latest packaging equipment, automation and design ideas.

Wednesday, November 14, 2018 to Thursday, November 15, 2018

PackEx 2018 is Québec’s largest, most comprehensive packaging event. Explore the latest innovations, processes and new products.

Wednesday, December 5, 2018 to Thursday, December 6, 2018

Celebrating its 10th year, BIOMEDevice San Jose serves Silicon Valley's thriving medical device design and manufacturing industry.