“After each player on the France National Football Team picked up his winner’s medal at the 2018 FIFA World Cup, he also received a surprise: a Budweiser with his name digitally printed onto the bottle.”
The digital printed packaging and label industry is growing rapidly, and doesn’t show signs of slowing down any time soon in this fast-moving market. Estimated to be worth $7.3 billion in 2013, the digital print for packaging market is forecast to hit $15.3 billion by 2018 according to The Future of Digital Print for Packaging to 2018, a report from packaging research and consultancy groupSmithers Pira.
There are a number of other drivers behind the evolution of digital print. A key driver is the capacity to produce short print runs economically, as packaging buyers continue to search for ways to engage with customers using innovative methods. Printing on demand means less waste, ensuring that new packaging or graphic designs or changes in ingredients don’t result in redundant stock. Technological developments in inkjet and electrophotography mean that digital print is becoming increasingly accessible and cost-effective for all kinds of companies, big and small.