Custom Boxes Elevate Medicine Packaging

Pharma brand owners can differentiate their offerings using custom packaging that sets them apart from competitors at retail.

Kate Bertrand Connolly, Freelance Writer

May 8, 2024

Custom box designs offer many benefits for medication, as described in this video from Emenac Packaging.

The video walks through five aspects of custom packaging for pharmaceuticals, including the need for child-resistance and substantial, hygienic packaging materials to protect products from bacteria, dust, water, and other environmental factors.

Customized pharma packaging offers branding opportunities, enabling the product to stand out on-shelf. Also included in any custom design are: product information, dosage instructions, ingredients, potential side effects, and safety precautions.

Additionally, brand owners can use sustainable materials for their custom pharmaceutical packaging to convey their brand’s environmental values and build credibility with consumers.

About the Author(s)

Kate Bertrand Connolly

Freelance Writer

Kate Bertrand Connolly has been covering innovations, trends, and technologies in packaging, branding, and business since 1981.

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